Disney’s Marketing Problem…

Back in April of 2013, Disney had excitedly announced at the annual CinemaCon expo that their plan was to release at least *eight* tentpole films every calendar year. This was when movie division chairman Alan Horn - pictured above - was relatively new to the studio. A veteran from Warner Bros.' heyday, Horn was the … Continue reading Disney’s Marketing Problem…

A Better Beast?

The 2017, Disney-made live-action Beauty and the Beast remake is only happening for one reason, and it rhymes with honey. Disney's animated adaptation of Beauty and the Beast is still loved 25 years after its 1991 theatrical debut, and is often called one of the greatest animated films. Of course Disney wants to mine from … Continue reading A Better Beast?

Why I’m Looking Forward To ‘Cars 3’, More So Than ‘Toy Story 4’…

Update: In late October, Pixar played musical chairs with Toy Story 4 and The Incredibles 2. Toy Story 4 is now slated to come out in summer 2019, with The Incredibles 2 opening in summer 2018... Pixar's future slate, a line-up peppered with sequels, is a complicated discussion. Another story for another day, but so … Continue reading Why I’m Looking Forward To ‘Cars 3’, More So Than ‘Toy Story 4’…

Flop Talk: The Inconsistent Reporting on Box Office Failures

Box office flops... One thing they are good at: Making the press race to do autopsies. "What went wrong?" they bellow, "here are the reasons!" they declare. Let's look at two box office flops: The Good Dinosaur and The Legend of Tarzan. Let's look at a film that performed similarly to them, but broke even … Continue reading Flop Talk: The Inconsistent Reporting on Box Office Failures